SEO - The Technical Bits

SEO Analysis Tools : Check your Site

SEO Analysis is important for your website so that you know where you stand and can improve your site accordingly. Do ask your affordable SEO services provider to help you analyze your site periodically for the desirable results. Here are a few tools that companies such as SEO Insight can be of help:

WooRank

Woo Rank is a free and premium tool that provides you with an instant website review. The cheapest version comes at $49/month and you can also get an unlimited free 7 day trial for the same. With free account you can generate limited number of reports. The features it has on offer are:

• Marketing Checklist – The Action points for your site.
• Mobile – They help you evaluate and preview the mobile and tab versions of your site and help you to adhere to the same.
• Usability – You can analyze whether your site is user friendly or not.
• SEO – This section will check if the site is diligently following the several on-page and off-page SEO best practices for example, keyword consistency, appropriate title and description, back link count, XML Sitemap usage, etc.
• Technologies – W3C standards compliance or say speed optimizations, such technological aspects are taken care of in this section. It helps to investigates miscellaneous aspects of the website.
• Social – Your integration with social media platforms and your popularity in the social media are measured by this feature. How your profile is featured and links from social media sites are monitored also.
• Visitors – This will quantify your site’s popularity on the web based on the traffic that you draw on your site.

SEO - The Technical Bits

SEO Site Checkup

SEO Site Checkup is again a free SEO analyzer that analyzes your site and it uses 45 individual checks in 6 separate categories. A result is produced based on those checks. It will give you a summary, which will include along with a numerical score for the site a count of the failed checks also:

• Common SEO Issues – This section will check if the site is diligently following the several on-page and off-page SEO best practices for example, keyword consistency, appropriate title and description, back link count, XML Sitemap usage, etc.
• Speed Optimizations – This checks performances related to load like compression, caching, page size, speed of server, minimization, etc.
• Server & Security – Security characteristics of the site after hosting is being taken care of in this section. Canonicalization, if done properly or not, appearance of malicious login attempts, spam comments, etc are secured here.

Site Auditor

• Visibility - This will give you the visibility of your site in the search engines. It will let you know whether any site or page or content is being blocked, which is affecting your site’s performance.
• Meta - This recognizes your metadata and looks for any duplication of meta description.
• Content - Important contents of your site related to texts in your site like title, word count or links are analyzed here.
• Links - This part summarizes the external and internal link information for your site. Whether any link is not followed or broken is also reported here.
• Images - Site’s images and the associated meta data is reported here.
• Semantics - This portion will present you with information regarding the headings in your site and the tags as well.
• Desktop Page Speed - These checks performances related to load like compression, caching, page size, speed of server, minimization, etc.
• Crawl Comparison - Crawls are performed on your sites at different times. These crawls are compared to determine your site’s performance and how the parameters are changing overtime.

SEO - The Technical Bits

Hub Spot’s Marketing Grader

Marketing Grader will delve a bit deeper into your online marketing strategies, unlike the other SEO analyzers. It generates reports with focus areas being on five parameters, which are primarily your online marketing efforts:

• Blogging - Whether your site has a blog or not and whether there are social media sharing buttons or not are checked and reported. It tries to maximize your blogging effort.
• SEO - On page and off page SEO rankings like back links, metas, tags, titles are checked and reported here.
• Social Media - How well your social media accounts links to your site that is Facebook, Twitter etc is linked to your site is evaluated here.
• Mobile - This section helps you evaluate and preview the mobile and tab versions of your site and helps you to adhere to the same.
• Lead Generation - the effectiveness of your landing page in generating leads are captured here. Whether effective use of forms is done or not to capture leads are documented here.